Digital Marketing is the art of using digital Avenues and or channels to promote Products, services and brands.
Digital Marketing is often referred to as online marketing.
Methods
Digital marketing uses Digital Communications to deliver products, services this may include phones, Tablets, and computers through ads, Emailing, Social Media, Text Messages, paid search Results and Search Engine Optimization.
Types of Digital Marketing
- Search Engine Marketing
- Search Engine Optimisation
- Email Marketing
- Video Marketing
- Social Media Marketing
- Content Marketing
- Video Marketing
- SMS Marketing
The Advantages of Digital Marketing
- Cost Effectiveness
- Reach to larger Audience
- Targeting ideal Customers
Our Focus
At J&L Ventures We mainly focus on the following Channels that best adapts to the Malawian market of Digital Marketing.
Social Media Marketing (SMM)
Social media marketing is a form of digital marketing that uses social media networks. To market Products
The Advantage of SMM is that it allows Brands to connect and interact with its audience and potential customers.
It allows collection of customer data which can impact the budget and strategies of marketing.
Email Marketing
Email Marketing is a marketing channel that promotes Products and services via email.
Email Campaigns have an advantage since they can be personalised.
Email Campaigns are cost effective.
Email Marketing uses some of the following forms
Promotional Emails: Are used to promote new offers, new products and services and can expect customers to Take Action.
Informational Emails: are used to share new information to customers that may include announcements, Newsletters of events and other new experiences or milestones achieved by a company.
At J&L we have formulated strategies that achieve the following goals
- SPAM classification avoidance.
By providing clean, Proofread and Worthwhile Content.
Following emailing Ethics
Reputable Emailing Programs
Send To Known Addresses
Providing Subscription Options
Creating worthwhile Headers and Subjects.
2. By Creating Light Weight Emails
Light Weight Emails Load Faster allowing audience to skim through your content. Compared to Heavy Weight emails which delay in loading which cause user to trash the email and probably spam list them.
3. Creating Call to Action Emails.
CTA Emails Allow users to make decision in regard to the email. For example visit a website, buy a product respond to the email, subscribe to newsletter etc. to suit what the client needs.
3. Targeting The Right Audience
Compared to sending a gazillion of emails to unknown recipient. We Target the right people the right Sector.
Search Engine Marketing
Search Engine Marketing SEM is a form marketing campaign that involves or uses a Search Engine Result Page SERP to promote services, products and brands.
SEM has two dynamics Paid Search Results and Organic Results though Search Engine Optimization.
Organic Results:
are search results that a search engine has developed using its algorithm that may involve analysing the content originality and authority by analysing incoming and outgoing links.
SEO Tools and Technics are used to get good position on an organic search results.
By optimising a website it will appear in SERPs for a long period.
Paid Results:
Paid search Results appear on top of Organic results and are labelled [AD] this results are used to drive audience to their Websites.
Organisations pay Agencies based on Pay per Click or Cost Per lick.
This method is shot lived.
Sources
https://mailchimp.com/marketing/email-marketing
https://bluehost.com/blog/types-of-digital-marketing-and how-digital-marketing-works/
https://mailchimp.com/marketing-glossary/digital-marketing
https://www.investopedia.com/terms/s/social-media-marketing-smm.asp
https://www.sendinblue.com/blog/what-is-email-marketing/
https://movableink.com/blog/how-to-prevent-emails-from-going-to-spam